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Reimagining Retail: An Interview with Roshan S. Bisht, Co-founder of Asort

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Asort has taken the retail world by storm with its innovative co-commerce approach. Today, we sit down with Roshan S. Bisht, Co-founder of Asort, to delve deeper into this revolutionary model and its impact on Indian entrepreneurs and the fashion industry.

Q: Roshan, Asort is a pioneer in co-commerce. Can you explain this concept for our readers unfamiliar with it?

Roshan: Absolutely! Unlike traditional e-commerce, co-commerce fosters collaboration between businesses, brands, and even individual sellers. We create a platform where everyone can leverage each other’s strengths. Businesses gain access to a wider audience and distribution channels, while individual sellers can benefit from Asort’s marketing expertise and established infrastructure.

Q: How does Asort’s co-commerce model empower young Indian entrepreneurs?

Roshan: Asort is passionate about nurturing the entrepreneurial spirit in India. We provide young people with the resources and support they need to turn their ideas into reality. We offer training sessions, mentorship programs, and access to funding opportunities. This empowers them to become self-sufficient business owners and contribute to India’s economic growth.

Q: Beyond entrepreneurship, how does Asort impact the fashion industry?

Roshan: Our Ifazone platform offers a curated collection of trendy and high-quality fashion products. We collaborate with our own private labels like ABG and Earthy Scent, ensuring unique and stylish finds for our customers. Additionally, our focus on inclusivity allows a wider range of designers and brands to showcase their work, enriching the overall fashion landscape in India.

Q: What sets Asort apart from traditional e-commerce platforms?

Roshan: The biggest difference lies in the collaborative spirit. We don’t just connect buyers and sellers; we create a community where everyone thrives together. Our focus on empowering young entrepreneurs and fostering inclusivity further sets us apart.

Q: What’s next for Asort?

Roshan: We’re constantly innovating and expanding our reach. We aim to empower even more individuals to become successful entrepreneurs and continue revolutionizing the fashion industry in India. We also plan to explore new markets and partnerships, taking the co-commerce model global.

Thank you, Roshan, for these insightful thoughts. Asort’s co-commerce model is undoubtedly shaping the future of retail in India.

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