Revolutionizing Retail: An Interview with Roshan S Bisht, Co-founder of Asort

Me: Today, we’re joined by Roshan S Bisht, the Co-founder of Asort, a pioneering force in India’s co-commerce space. Roshan, welcome! Let’s dive right in. Can you tell us a bit about Asort and its unique approach to retail?

Roshan: Thanks for having me! Asort is more than just a retail platform; it’s a complete ecosystem built around the concept of co-commerce. We connect businesses directly with their ideal communities, fostering collaboration and mutual growth. Unlike traditional e-commerce models, we empower young Indian entrepreneurs by providing them with the tools and support they need to thrive.

Me: That’s fascinating! So, how does co-commerce differ from traditional e-commerce or even direct selling?

Roshan: Traditional e-commerce often involves a disconnect between brands and customers. Direct selling, on the other hand, can be restrictive for entrepreneurs. Co-commerce bridges this gap. We empower entrepreneurs to build their own communities around specific products or niches. This allows for a more personalized shopping experience and fosters a sense of loyalty among customers.

Me: Intriguing. Can you elaborate on how Asort empowers young Indian entrepreneurs?

Roshan: Absolutely! We offer a comprehensive support system, including training sessions, marketing tools, and supply chain management assistance. We believe in fostering self-reliance and financial independence for our entrepreneurs. Our platform helps them build a brand identity and reach a wider audience without the hefty investments typically associated with starting a business.

Me: It sounds like Asort is not just about selling products, but also about building a community.

Roshan: You’re absolutely right! Our Ifazone platform is a vibrant space where fashion enthusiasts can connect, share trends, and discover unique products from our entrepreneurs. We believe in fostering a collaborative environment where everyone can learn and grow together.

Me: Looking ahead, what are your hopes for the future of Asort and co-commerce in India?

Roshan: We envision Asort becoming a leading force in revolutionizing retail in India. Co-commerce has the potential to democratize the business landscape, empowering countless individuals to become successful entrepreneurs. We’re excited to be at the forefront of this exciting new era!

Me: Thank you, Roshan, for these insightful thoughts! We wish Asort continued success in its mission to empower entrepreneurs and redefine retail in India.