Co-Commerce: How Asort Is Redefining Online Business

If you’ve heard of e-commerce, get ready to meet its smarter, community-driven cousin: co-commerce. Asort, India’s first co-commerce platform, is shaking up the online business world by connecting sellers, makers, and influencers in a way that benefits everyone. Founded in 2011 by Roshan Singh Bisht, Asort is redefining how we shop and earn. Let’s unpack what co-commerce is and why it’s a big deal.

What Is Co-Commerce?

Think of co-commerce as e-commerce with a heart. While e-commerce focuses on buying and selling, co-commerce builds communities. Asort’s platform brings together businesses with great products—like IFAZONE apparel or Amiiga beauty items—and communities who love them. Sellers, vendors, and influencers collaborate to promote products, share profits, and grow together. It’s about creating a sustainable ecosystem where everyone thrives, not just the big players.

How Asort Makes It Work

Asort’s co-commerce model is built on three pillars:

• Community Building: With 10 lakh+ A-Preneurs across 20+ states, Asort fosters a network where members support each other through events and training.
• Earn While You Shop: Customers earn Asort Points (2 AP = 1 INR) on purchases, which can be used for discounts or income. Sellers earn by reselling or sharing links.
• Empowering Entrepreneurs: Asort offers zero-investment opportunities and expert-led training to help anyone start a business, from Tier 3 towns to big cities.

This approach has empowered millions, selling 7 lakh units during the pandemic alone.

Why Co-Commerce Matters

Co-commerce is more than a business model—it’s a movement. By prioritizing collaboration, Asort aligns with India’s “Digital Bharat” initiative, helping micro-entrepreneurs in Tier 2 and Tier 3 areas go global. As Roshan Singh Bisht says, “Digitalization is a catalyst for change, empowering small business units.” Whether you’re a homemaker or a young professional, co-commerce offers a low-risk way to earn and grow.

Join the Co-Commerce Revolution

Asort’s co-commerce platform is proof that business can be inclusive and impactful. With a community-driven approach and a focus on empowerment, it’s changing how we think about online commerce. Curious to learn more? Visit asort.com to explore Asort’s ecosystem and see how you can be part of this exciting revolution!